• Search Research Projects
  • Search Researchers
  • How to Use
  1. Back to project page

2015 Fiscal Year Final Research Report

Marketing Study for Japanese Museums

Research Project

  • PDF
Project/Area Number 25350401
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Cultural assets study and museology
Research InstitutionTokyo National University of Fine Arts and Music

Principal Investigator

ANDO MINA  東京藝術大学, 学内共同利用施設等, 講師 (70532498)

Co-Investigator(Renkei-kenkyūsha) NAKAJIMA Reiko  東京女子大学, 現代教養学部, 研究員 (30572143)
Research Collaborator HASHIMOTO Yukiko  橋本アソシエイツ, アドバイザー
Project Period (FY) 2013-04-01 – 2016-03-31
Keywordsミュージアム・マーケティング / アート・マネジメント / 文化施設 / 博物館・美術館 / 消費者行動 / 芸術消費 / 博物館経営 / 来館者調査
Outline of Final Research Achievements

This Study aimed to present the visitor-oriented marketing concept for museums in Japan. Several surveys were conducted to understand factors and the gap between visitors’ anticipation and satisfaction to museums. From considerations, the requirements were pointed out to maintain domestic visitors and attract foreign tourists.

Free Research Field

アートマネジメント

URL: 

Published: 2017-05-10  

Information User Guide FAQ News Terms of Use Attribution of KAKENHI

Powered by NII kakenhi