Cultural Comparative Study of Brand Relationships

2016 Fiscal Year Final Research Report

• Project/Area Number: 25380572
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Commerce
• Research Institution: Komazawa University
• Principal Investigator: Kanno Saori 駒澤大学, 経営学部, 教授 (00383373)
• Project Period (FY): 2013-04-01 – 2017-03-31
• Keywords: ブランド / 消費文化 / 国際比較 / ブランド・リレーションシップ

Outline of Final Research Achievements

Kanno, Saori(2016), "Brand Relationship at the Transitions,”Japan　Marketing Journal, vol.36, No.1, Japan Marketing Association, 27-41./ Suzuki, Satoko, Saori Kanno, Kosuke Mizukoshi and Yoshinori Fujikawa (2016),“Consuming “To Have No Self”: Kawaii Consumption in Japanese Women’s dentity Work,” Advances in Consumer Research, Vol.44, 348-352./ Kanno, Saori (2014), “Transitions and brand Relationships” Japan Society of Marketing and Distribution Conference at Hitotsubashi University,Tokyo./ Kanno, Saori (2014), “Self-Brand Connections and Brand Attachment: The Relative Importance of Brand-Based Self-Brand Connections and Consumer-Brand Connections,” Global Marketing Conference at Singapore./ Suzuki, Satoko, Saori Kanno, Kosuke Mizukoshi and Yoshinori Fujiwara (2016), Consuming “To Have No Self”: Kawaii Consumption in Japanese Women’s Identity Work,” Association for Consumer Research Conference at Berlin.

Free Research Field

消費者行動