Study for preference of movement and its kansei-neuro informational processing model

2014 Fiscal Year Final Research Report

• Project/Area Number: 25730172
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Kansei informatics
• Research Institution: National Center of Neurology and Psychiatry
• Principal Investigator: OGATA Yousuke 独立行政法人国立精神・神経医療研究センター, 脳病態統合イメージングセンター, 流動研究員 (60641355)
• Project Period (FY): 2013-04-01 – 2015-03-31
• Keywords: 好み / 単純接触効果 / fMRI

Outline of Final Research Achievements

In this study, we aimed at clarifying the effects of repeatedly performed or observed actions on preference evaluation for visually presented action stimuli (visuomotor mere exposure effect; visuomotor MEE) and identifying brain regions involved in the visuomotor MEE by using fMRI. The behavioral data showed that increases in preference rating for the imitated stimuli were significantly larger than those for the control stimuli. An analysis of brain activity during the pre- and post-preference rating sessions revealed activation in posterior cingulate cortex (PCC), caudate nucleus, orbitofrontal cortex (OFC). Additionally, we found that signals in IPL decreased in correlation with the repetition of imitation and that the deactivation correlated with the effect size of MEE. Our results suggest that repeated motor imitation elicits MEE for visuomotor-associated stimuli and that the value-related network and the mirror neuron system are involved in the phenomenon of visuomotor MEE.

Free Research Field

認知神経心理学