Research for Optimization of Production System in Emerging Markets

2016 Fiscal Year Final Research Report

• Project/Area Number: 25780261
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Management
• Research Institution: Kyushu Sangyo University
• Principal Investigator: Uyama Michiru 九州産業大学, 経営学部, 准教授 (50584041)
• Project Period (FY): 2013-04-01 – 2017-03-31
• Keywords: 新興諸国市場 / 自動車 / 製品標準化 / 柔軟性

Outline of Final Research Achievements

The world automobile market has rapidly expanded in emerging countries in the 2000s. Therefore automobile companies are required to deal not only with some developed markets but also emerging markets.
In this research, we examined the relationship between the market situation and the standardization of automobiles. An automobile company that adopted excessively strict standardization was unable to respond to the diversity of markets including emerging countries, and tried to improve the flexibility of the standardization method. On the other hand, an automobile company that adopted excessively flexible standardization was unable to respond to the cost levels of emerging countries, and tried to improve the strictness of the standardization method.
In other words, the response to the market had a strong influence on the degree of strictness or flexibility.

Free Research Field

生産システム論