The impact of asymmetric information in imported marine products on consumer behavior in Japan

2017 Fiscal Year Final Research Report

• Project/Area Number: 25870194
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Agricultural science in management and economy; Eating habits
• Research Institution: Fukuoka Institute of Technology
• Principal Investigator: Oishi Taro 福岡工業大学, 社会環境学部, 准教授 (80565424)
• Project Period (FY): 2013-04-01 – 2018-03-31
• Keywords: 情報の非対称性 / 環境ラベル / 水産物

Outline of Final Research Achievements

In this study, I conducted comprehensive research on asymmetric information on imported marine products and the role of institutions, such as environmental labels, in relaxing it. In imported fishery products, gaps are likely to occur between consumer awareness and actual goods, because they have a lot of information, such as on many types of imported fish species, and the environment and human health. Such gaps can cause inefficiency. I focused on concrete cases, such as Pangasius bocourti from Vietnam which is imported as a substitute for white fish, food disguising problems of black tiger shrimp and prawn shrimp, and so on. By identifying the gap in information and filling that gap, I examined the information provision method.

Free Research Field

環境資源経済学