The Image of Prime Minister in the Public Mind

2016 Fiscal Year Final Research Report

• Project/Area Number: 26380162
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Politics
• Research Institution: The University of Tokyo
• Principal Investigator: Maeda Yukio 東京大学, 社会科学研究所, 教授 (30347257)
• Co-Investigator(Renkei-kenkyūsha): HIRANO Hiroshi 学習院大学, 法学部, 教授 (90222249)
• Project Period (FY): 2014-04-01 – 2017-03-31
• Keywords: 世論調査 / 首相 / 内閣支持 / マスメディア / 政治報道 / テキスト分析

Outline of Final Research Achievements

Maintaining high approval rating is indispensable for the Prime Minister to stay in power. This study examines the images of prime minister in the public mind. In particular, I analyze how these images influence his approval rating, and how these evaluations lead to individual voting decision on the Election Day using the large scale election survey data (JES-IV). Special effort is made to classifying the answers to the open-ended question on like/dislike about the prime minister. Those classifications, in turn, are used to test the hypothesis regarding how the image of the prime minister affects voters' approval.

Free Research Field

政治学