2016 Fiscal Year Final Research Report
An Empirical Study on the Consumer Consciousness and Behavior Related to Health Risk: In Eastern Japan after the Great East Japan Earthquake
| Project/Area Number |
26380692
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Sociology
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| Research Institution | Hirosaki Gakuin University |
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Principal Investigator |
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| Project Period (FY) |
2014-04-01 – 2017-03-31
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| Keywords | 健康リスク / 健康不安 / 健康行動 / 健康志向 / 消費社会 / 曖昧さ耐性 / 清潔志向 / ナルシシズム |
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| Outline of Final Research Achievements |
The purpose of this study is to examine what kind of health consciousness consumers have and what consumers do for their healthcare in contemporary Japan. To clarify these problems we made quantitative research in Tokyo and analyzed the data. It was found that consumers’ health anxiety and healthcare behaviors are related to attributions such as age, sex and household and consciousness such as the tolerance of ambiguity and narcissism.
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| Free Research Field |
社会学
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