Fusion of Consumer Education and Media Literacy Education in Canada

2016 Fiscal Year Final Research Report

• Project/Area Number: 26780433
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Education
• Research Institution: Tokyo Gakugei University
• Principal Investigator: Uesugi Yoshimi 東京学芸大学, 教員養成カリキュラム開発研究センター, 准教授 (10451981)
• Project Period (FY): 2014-04-01 – 2017-03-31
• Keywords: 教育学 / カリキュラム / メディア / 消費社会 / カナダ

Outline of Final Research Achievements

This study was conducted as background work to formulate ideas for educational activities that address problems of modern consumer society in the form of fusion of consumer education and media literacy education. Seeking referential examples in education of two kinds in Canada, the author categorized the purposes of analytical topics in commercial advertisements that were included in the respective teaching materials. Results confirmed that the purposes lie in being aware of (1) Risks of advertising, (2) Rights of consumers, (3) Expression techniques of images, and (4) Ubiquitous commercial publicity. Findings indicated that (2) and (4) had high-affinity with educational activities examining consumer society in a critical manner that the study was aimed at.

Free Research Field

メディア教育学