• Search Research Projects
  • Search Researchers
  • How to Use
  1. Back to previous page

Country of origin, product evaluation, willing to buy and influence of national images in East Asia

Research Project

Project/Area Number 15K03734
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Commerce
Research InstitutionChuo University

Principal Investigator

OKUMOTO Katsuhiko  中央大学, 商学部, 教授 (90102011)

Project Period (FY) 2015-04-01 – 2018-03-31
Project Status Completed (Fiscal Year 2017)
Budget Amount *help
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2017: ¥130,000 (Direct Cost: ¥100,000、Indirect Cost: ¥30,000)
Fiscal Year 2016: ¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
Fiscal Year 2015: ¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
Keywords製品購買時における考慮要因 / 製品評価 / 購買意欲 / 国のイメージ / 消費者自民族中心主義 / 購買時の考慮要因 / 東アジア / 消費者の自民族中心主義 / 原産国 / 製品購買の考慮要因 / 国別知覚 / 製品別知覚
Outline of Final Research Achievements

In this study, we carried out some marketing researches about consideration factors at the time of the product purchasing of consumers, the product evaluation and purchasing will that the country of origin was based on, the image of the country, consumers ethnocentrism about Korea, China, and Japan. We investigated both of members of adult people and young people in each countries. Likert scales were used. As a result, it was slightly different between them. However, by the comparison of these four countries, the geographical marks have a near relation; it became clear that there were big differences between them.

Report

(4 results)
  • 2017 Annual Research Report   Final Research Report ( PDF )
  • 2016 Research-status Report
  • 2015 Research-status Report
  • Research Products

    (2 results)

All 2017

All Journal Article (2 results)

  • [Journal Article] (4)「マーケティングにおける消費者自民族中心主義的傾向に関する研究――日本、中国、韓国の比較――」2017

    • Author(s)
      奥本勝彦
    • Journal Title

      商学論纂

      Volume: 59 Pages: 65-103

    • Related Report
      2017 Annual Research Report
  • [Journal Article] ベトナム人消費者による製品の評価に関する研究――社会人と若者の比較――2017

    • Author(s)
      奥本勝彦
    • Journal Title

      企業研究

      Volume: 30 Pages: 93-109

    • NAID

      40021125003

    • Related Report
      2016 Research-status Report

URL: 

Published: 2015-04-16   Modified: 2019-03-29  

Information User Guide FAQ News Terms of Use Attribution of KAKENHI

Powered by NII kakenhi