• Search Research Projects
  • Search Researchers
  • How to Use
  1. Back to previous page

Why We Buy What We Do Not Want to Buy

Research Project

Project/Area Number 24530520
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Commerce
Research InstitutionHitotsubashi University

Principal Investigator

FURUKAWA Ichiro  一橋大学, 大学院商学研究科, 教授 (60209161)

Project Period (FY) 2012-04-01 – 2015-03-31
Project Status Completed (Fiscal Year 2014)
Budget Amount *help
¥2,990,000 (Direct Cost: ¥2,300,000、Indirect Cost: ¥690,000)
Fiscal Year 2014: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2013: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2012: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Keywords面子 / 言説と行為の乖離 / ブランド / 中国人消費者 / 場のプレッシャー / ネットワークの類型
Outline of Final Research Achievements

Consumers’ emotional response is a key factor that affects their satisfactions in the face to face service encounter. Past research in the area of service encounter tried to explain consumers’ responses to their negative feeling when they received a bad service encounter. While introducing a new concept of “field pressure”, the behavior of consumers in purchasing products or services that they do not truly want to buy in a good service encounter setting can be logically explained. Through reviewing prior research, an analysis model and hypotheses are developed to clarify the relationship between field pressure and one’s willingness to buy.

Report

(4 results)
  • 2014 Annual Research Report   Final Research Report ( PDF )
  • 2013 Research-status Report
  • 2012 Research-status Report
  • Research Products

    (5 results)

All 2014 2013 Other

All Journal Article (1 results) (of which Peer Reviewed: 1 results) Presentation (4 results) (of which Invited: 1 results)

  • [Journal Article] 嫌いだけど買う人達の研究2013

    • Author(s)
      古川 一郎
    • Journal Title

      マーケティングジャーナル

      Volume: 129号 Pages: 99-115

    • NAID

      130007957842

    • Related Report
      2013 Research-status Report
    • Peer Reviewed
  • [Presentation] 人間関係の類型と面子強度の定量分析2014

    • Author(s)
      古川一郎、飯島聡太郎
    • Organizer
      日本マーケティングサイエンス学会 第95回研究大会
    • Place of Presentation
      関西学院大学
    • Year and Date
      2014-06-22
    • Related Report
      2014 Annual Research Report
  • [Presentation] 欲しくないものをなぜ買うのか?

    • Author(s)
      古川一郎
    • Organizer
      日本マーケティング・サイエンス学会 第92回研究大会
    • Place of Presentation
      電通ホール(東京)
    • Related Report
      2012 Research-status Report
  • [Presentation] Why we buy what we don’t liketo buy?

    • Author(s)
      Chunji Jin
    • Organizer
      LCBR(Lupcon Center for Business Research) European Marketing Conference 2012
    • Place of Presentation
      Marriotto Hotel, Munich, Germany
    • Related Report
      2012 Research-status Report
  • [Presentation] Evolution or Devolution? Retail Industry in Japan -Brand Power Perspectives for Last 11 Years-

    • Author(s)
      Ichiro Furukawa
    • Organizer
      Korea Distribution Academy 2012
    • Place of Presentation
      Kyung Hee University, Seoul, Korea
    • Related Report
      2012 Research-status Report
    • Invited

URL: 

Published: 2013-05-31   Modified: 2019-07-29  

Information User Guide FAQ News Terms of Use Attribution of KAKENHI

Powered by NII kakenhi