EXPANDING SUBCULTURE CONTENT TRANSACTIONS: TRANSACTION COST ANALYSIS OF ANIMATION, GAMES, AND MUSIC

• Project/Area Number: 26380472
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Management
• Research Institution: Chiba Institute of Technology
• Principal Investigator: TOYAMA Masao 千葉工業大学, 社会システム科学部, 教授 (90306390)
• Project Period (FY): 2014-04-01 – 2017-03-31
• Project Status: Completed (Fiscal Year 2016)
• Budget Amount: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000); Fiscal Year 2016: ¥390,000 (Direct Cost: ¥300,000、Indirect Cost: ¥90,000); Fiscal Year 2015: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000); Fiscal Year 2014: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
• Keywords: 取引コスト / コンテンツ / サブカルチャー

Outline of Final Research Achievements

Transforming content into show business contributes to the expansion of the content market. However, as show business is an intangible service, both production and consumption happen simultaneously, which raises transaction costs. On the other hand, simultaneous production and consumption increases inbound and smooth cashless settlement lowers transaction costs.

Research Products

• [Presentation] A Study on Shifting from Cash Payments to Cashless Settlements (2016)
  • Author(s): Toyama, Masao
  • Organizer: International Academic Conference on Social Sciences
  • Place of Presentation: Sunshine City (Toshima, Tokyo)
  • Year and Date: 2016-12-07
  • Int'l Joint Research
• [Presentation] A Study on Cashless Transactions to Economize Transaction Costs (2016)
  • Author(s): Toyama, Masao
  • Organizer: International Conference on Social Sciences and Business
  • Place of Presentation: Sunshine City (Toshima, Tokyo)
  • Year and Date: 2016-08-26
  • Int'l Joint Research
• [Presentation] A Study on the Anime Tourism to Increase Inbound Tourists (2016)
  • Author(s): Toyama, Masao
  • Organizer: International Conference on Social Science and Management
  • Place of Presentation: Osaka International Convention Center (Kita, Osaka)
  • Year and Date: 2016-05-11
  • Int'l Joint Research
• [Presentation] A Study on the Consumption Behavior of Foreign Tourists to Japan (2016)
  • Author(s): Toyama, Masao
  • Organizer: The 4th International Conference on Business and Social Sciences
  • Place of Presentation: Kyoto Research Park (Shimogyo, Kyoto)
  • Year and Date: 2016-03-30
  • Int'l Joint Research
• [Presentation] A Study on the Market for 2.5-Dimensional Musicals Based on Product Life Cycle (2015)
  • Author(s): Homma, M. and Toyama, M.
  • Organizer: International Symposium on Business and Social Sciences
  • Place of Presentation: Sunshine City (Toshima, Tokyo)
  • Year and Date: 2015-12-03
  • Int'l Joint Research
• [Presentation] A Study on the Expansion of the Show Business Market (2015)
  • Author(s): Toyama, M. and Homma, M.
  • Organizer: International Symposium on Business and Social Sciences
  • Place of Presentation: Sunshine City (Toshima, Tokyo)
  • Year and Date: 2015-12-03
  • Int'l Joint Research
• [Presentation] Issues Faced by the 2.5-Dimensional Musical Market during Expansion (2015)
  • Author(s): Homma, M. and Toyama, M.
  • Organizer: International Academic Conference on Social Sciences and Management
  • Place of Presentation: Loisir Hotel (Naha, Okinawa)
  • Year and Date: 2015-07-30
  • Int'l Joint Research
• [Presentation] A Study on the Role of Romance-Driven Games for Game Users (2015)
  • Author(s): Ito, K. and Toyama, M.
  • Organizer: International Academic Conference on Social Sciences and Management
  • Place of Presentation: Loisir Hotel (Naha, Okinawa)
  • Year and Date: 2015-07-30
  • Int'l Joint Research
• [Presentation] Case Study on Regional Economic Vitalization Achieved by the Effective Use of Music (2015)
  • Author(s): Toyama, M., Ito, K. and Matsuda, K.
  • Organizer: Hawaii International Conference on Education
  • Place of Presentation: Hawaii, U.S.A.
  • Year and Date: 2015-01-05
• [Presentation] Comparative Analysis of Music Software Retail Stores in Japan (2015)
  • Author(s): Toyama, M. and Matsuda, K.
  • Organizer: Hawaii International Conference on Education
  • Place of Presentation: Hawaii, U.S.A.
  • Year and Date: 2015-01-05
• [Presentation] Case Study on CD Retail Stores in Japan (2015)
  • Author(s): Matsuda, K. and Toyama, M.
  • Organizer: Academic Conference on Business Administration
  • Place of Presentation: Hawaii, U.S.A.
  • Year and Date: 2015-01-04