タイ王国における電子商取引の発展モデルに関する研究

2012 年度 研究成果報告書

• 研究課題/領域番号: 20402034
• 研究種目: 基盤研究(B)
• 配分区分: 補助金
• 応募区分: 海外学術
• 研究分野: 経営学
• 研究機関: 国立情報学研究所
• 研究代表者: 岡田 仁志 国立情報学研究所, 情報社会相関研究系, 准教授 (10333543)
• 研究分担者: 小林 哲郎 国立情報学研究所, 情報社会相関研究系, 准教授 (60455194)
• 研究期間 (年度): 2008 – 2012
• キーワード: 電子商取引 / 社会調査法 / 情報信頼性 / 技術受容モデル / TAM

研究概要

本研究はタイ王国と日本における電子商取引の利用者行動の比較調査によって、発展途上国における電子商取引の成長決定要因について研究した。電子商取引における信頼の構造について二国間で比較調査した。タイの消費者は電子商取引サイトのインターフェースを日本よりも高く評価するなどの受容行動の相違点が明らかとなった。比較分析の結果から電子商取引の受容行動においては現地適合化の度合いが強く影響することが実証された。

研究成果

• [雑誌論文] Nagul Cooharojananone, Vanessa Bracamonte Lesma, Takahisa Suzuki, How can electronic commerce in developing countries attract users from developed countries? A comparative study of Thailand and Japan (2013)
  • 著者名/発表者名: Tetsuro Kobayashi, Hitoshi Okada
  • 雑誌名: International journal of Electronic Commerce Studies
  • URL: http://ijecs.academic-publication.org/
  • 査読あり
• [雑誌論文] 電子マネーのデータプロテクション―匿名購買の自由と購買履歴の活用の調和 (2010)
  • 著者名/発表者名: 岡田仁志
  • 雑誌名: NBL 巻: No.922 ページ: 22-29
  • URL: http://ci.nii.ac.jp/naid/40016929461
• [雑誌論文] Critical Success Factors of Internet Shopping: The Case of Japan, E-business and Telecommunications (2009)
  • 著者名/発表者名: Kanokwan Atchariyachanvanich, Hitoshi Okada, Noboru Sonehara
  • 雑誌名: Communications in Computer and Information Science 巻: Vol. 23 ページ: 98-109
  • URL: http://link.springer.com/chapter/10.1007/978-3-540-88653-2_7
  • 査読あり
• [雑誌論文] Theoretical model of internet shopping: evidence from a survey in Japan (2008)
  • 著者名/発表者名: Kanokwan Atchariyachanvanich, Hitoshi Okada, Noboru Sonehara
  • 雑誌名: International Journal of Electronic Customer Relationship Management 巻: Vol.2.No.1, ページ: 16-33
  • 査読あり
• [学会発表] A Study on Relationships between Diffusion of Smartphone and Personality (2013)
  • 著者名/発表者名: Shiro Uesugi, Hitoshi Okada
  • 学会等名: A Case of a Japanese University, Africa Asia Australasia Regional Conference, International Telecommunications Society,
  • 発表場所: Curtin University, Perth, Australia.
  • 年月日: 2013-08-04
• [学会発表] Moving Myanmar Forward - Fortifying the Payment ICT Infrastructure for Myanmar: Japan's Successful Private-Public Partnership Experience in Developing the E-Payment and M-Payment (2012)
  • 著者名/発表者名: Hitoshi Okada
  • 学会等名: Infrastructure that Works, ICT Global Summit 2012
  • 発表場所: Yangon, Myanmar
  • 年月日: 2012-12-03
• [学会発表] Analysis about the development of mobile electronic commerce: An application of production possibility frontier model, International Telecommunications Society (2012)
  • 著者名/発表者名: Shiro Uesugi, Hitoshi Okada
  • 学会等名: The 19th Biennial Conference
  • 発表場所: Bangkok, Thailand
  • 年月日: 2012-11-18
• [学会発表] Feedback and Trust-related Factors of Consumer Behavior in Cross-Border Electronic Commerce, IEEE Technology and Society in Asia (2012)
  • 著者名/発表者名: Vanessa Rocio Bracamonte Lesma, Hitoshi Okada
  • 学会等名: International Symposium on Technology & Society (ISTAS), IEEE SSIT
  • 発表場所: Singapore Polytechnic Graduates' Guild, Singapore
  • 年月日: 2012-08-27
• [学会発表] Influence of Feedback from SNS Members on Consumer Behavior in Electronic Commerce, 2nd Workshop on Social Network Analysis in Applications (2012)
  • 著者名/発表者名: Vanessa R. Bracamonte Lesma, Hitoshi Okada
  • 学会等名: The 2012 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining
  • 発表場所: Istanbul, Turkey
  • 年月日: 2012-08-27
• [学会発表] Trust, Risk and Intention of Use of Cross-Border Electronic Commerce in Japanese Consumers (2012)
  • 著者名/発表者名: Vanessa R. Bracamonte Lesma, Hitoshi Okada
  • 学会等名: Multi Conference on Computer Science and Information Systems
  • 発表場所: Lisbon, Portugal
  • 年月日: 2012-07-17
• [学会発表] Evaluation Study of Usability Factors on Mobile Payment Application on Two Different Service Providers in Thailand (2012)
  • 著者名/発表者名: Nagul Cooharojananone, Pongjit Kongnim, Aratchaporn Mongkolnut, Hitoshi Okada
  • 学会等名: 12th International Symposium on Applications and the Internet
  • 発表場所: Izmir, Turkey
  • 年月日: 2012-07-17
• [学会発表] Increasing Financial Inclusion by Developing Innovative Methods of Retail Payments (2012)
  • 著者名/発表者名: Hitoshi Okada
  • 学会等名: The 3rd Annual Greater Mekong Mobile Payments & Banking Summit
  • 発表場所: Ho Chi Min City, Vietnam
  • 年月日: 2012-07-13
• [学会発表] Facebook Commerce in Asian Countries (2012)
  • 著者名/発表者名: Hitoshi Okada
  • 学会等名: The 3rd Annual Greater Mekong Mobile Payments & Banking Summit
  • 発表場所: Ho Chi Min, Vietnam
  • 年月日: 2012-07-12
• [学会発表] Trust on E-Commerce Website in Thailand: A Case of Online Hotel Reservation (2011)
  • 著者名/発表者名: Kanokwan Atchariyachanvanich, Hitoshi Okada
  • 学会等名: IEEE/IPSJ 11th International Symposium on Applications and the Internet
  • 発表場所: Munich, Germany
  • 年月日: 2011-07-18
• [学会発表] The Evaluation of M-Commerce Interface on Smart Phone in Thailand, Rattanaporn Limniramol (2011)
  • 著者名/発表者名: Nagul Cooharojananone, Tetsuro Kobayashi, Hitoshi Okada
  • 学会等名: The 13th International Conference on Advanced Communication Technology
  • 発表場所: Gangwon-do, South Korea
  • 年月日: 2011-02-16
• [学会発表] The Evaluation of E-Money Application Interface on the Smart Phone in Thailand (2011)
  • 著者名/発表者名: Arin Muadthong, Rattanaporn Limniramol, Nagul Cooharojananone, Kobayashi Tetsuro, Okada Hitoshi
  • 学会等名: e-Case & e-Tech 2011
  • 発表場所: Tokyo
  • 年月日: 2011-01-18
• [学会発表] Problems Relating to the Adoption of Potentially Privacy-Invading Technologies (2010)
  • 著者名/発表者名: Peter DELL, Shiro UESUGI, Toko SASAKI, Hitoshi OKADA
  • 学会等名: The 18th ITS Biennial Conference
  • 発表場所: Tokyo
  • 年月日: 2010-06-28
• [学会発表] The impact of personality on acceptance of privacy-sensitive technologies: a comparative study of RFID and finger vein authentication systems (2010)
  • 著者名/発表者名: Shiro Uesugi, Hitoshi Okada, Toko Sasaki
  • 学会等名: IEEE International Symposium on Technology and Society
  • 発表場所: University of Wollongong, Australia
  • 年月日: 2010-06-07
• [学会発表] Application of Derivative Functions of Production Possibility Frontier Model to IT-enabled Services (2009)
  • 著者名/発表者名: Yuya Dan, Hitoshi Okada, Shiro Uesugi
  • 学会等名: ITS Asia, Africa, Austrasia Regional Conference, International Telecommunications Society
  • 発表場所: Curtain University, Perth, Australia
  • 年月日: 2009-08-16
• [学会発表] Development and Future Use of Production Possibility Frontier Model in e-Commerce (2009)
  • 著者名/発表者名: Hitoshi Okada, Shiro Uesugi, Yuya Dan
  • 学会等名: Asia Pacific Conference on Information Management
  • 発表場所: Beijing University, China
  • 年月日: 2009-03-27
• [図書] The Effects of Similarities to Previous Buyers on Trust and Intention to Buy from E-commerce Stores: An Experimental Study Based on the SVS Model Shiro Uesugi eds., IT Enabled Services, Chapter 2 (2013)
  • 著者名/発表者名: Tetsuro Kobayashi, Hitoshi Okada
• [図書] NII Shona Meeting Report, No.2012-6, A Meeting of IT-enabled Services (ITeS) National Institute of Informatics (2012)
  • 著者名/発表者名: Yu-Hui Tao, Nagul Cooharojananone, Shiro Uesugi, Hitoshi Okada
• [図書] The Technology Acceptance Model: A "Localized" Version to Predict Purchasing Behavior in Internet Shopping, Kishor Vaidya edits Inter Organizational Information Systems and Business Management: Theories for Researchers, Chapter 15 (2011)
  • 著者名/発表者名: Kanokwan Atchariyachanvanich, Hitoshi Okada, Shiro Uesugi