2017 Fiscal Year Research-status Report
Book Advertising in Britain and Japan: Its Discursive Role, Evolution and Impact
| Project/Area Number |
17K17679
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| Research Institution | Japan Women's University |
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Principal Investigator |
ロビンソン ピーター 日本女子大学, 文学部, 准教授 (30512355)
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| Project Period (FY) |
2017-04-01 – 2020-03-31
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| Keywords | Book Advertising / Print Culture / Publishing History |
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| Outline of Annual Research Achievements |
Main achievements for 2017-2018 period were: 1) Construction of Book Advertising Studies (BKAS) project website (PC and Smart Phone version) bkas.org, designed as a research hub and virtual host for scholars working on book history and the main point of project dissemination; 2) successful completion of BKAS Workshop I, University of Edinburgh (UK), 15 Aug 2017, attended by David Finkelstein (Edinburgh), Stephen Brown (Trent University), Marcus Nevitt (Sheffield), and Keith Hanley (Lancaster); 3) preparation and planning for BKAS Workshop II, Waseda University (Japan), 5 April 2018; 4) online publication of BKAS Essay Short, 'Literary Gifts for the Season: Book Advertising in The Times‘ Christmas Books Supplement, 1909-1919' [Part I].
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| Current Status of Research Progress |
Current Status of Research Progress
3: Progress in research has been slightly delayed.
Reason
1) The BKAS website is now live, but the planned 'interactive elements', to include a gallery and forum have not been realised. Principally, this is due to problems sourcing adequate scanning equipment within budget to cope with A0+ size newspapers, the core of the gallery. Alternatives are being explored. The forum will be tied to the international conference in H31. While some output is offered in bilingual form, further translation is needed.
2) Quantitive analysis of book advertising for c1760-1800 has commenced, but has not yet been fully analysed.
3) Discussion in BKAS Workshop I focussed on research mechanisms more than expected. Limited discussion on book advertising definitions was insufficient to complete an overview research article. However, it remains an important goal.
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| Strategy for Future Research Activity |
1) Development of gallery of advertising images with extensive scanning work and production of metadata; 2) BKAS Workshop II, Waseda University, 5 April 2018 - featuring a comparative element, especially book advertising in periodicals and the fiction market; 3) Editing and monthly dissemination of workshop papers through BKAS Essay shorts platform; 4) A substantial survey research paper on book advertising; 5) BKAS Workshop III (now moved to March, 2019, to be held at the Institute of English Studies, University of London); 6) Completion of quantitive analysis of book advertising c1760-1800, with metadata accessible on BKAS website; 7) Ongoing planning for International conference in Japan on book advertising.
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| Causes of Carryover |
Expenditure in the FY2018-2019 will comprise of:
1) Hosting BKAS Workshop II (5th Apr 2018), Waseda University; 2) Invitation to Japan of Prof. David Finkelstein (Workshop attendance, special lecture at JWU, planning meetings); 3) Scanning equipment and expenditure related to construction of a gallery/database of book advertising images; 4) Research trip to the UK for archival research at British Library. Planning meetings with peers in London and elsewhere; 5) Hosting of BKAS Workshop III (Mar 2019) at Institute of English Studies, London. Inviting speakers with associated travel costs.
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Research Products
(3 results)
