2022 Fiscal Year Annual Research Report
Book Advertising in Britain and Japan: Its Discursive Role, Evolution and Impact
| Project/Area Number |
17K17679
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| Research Institution | Japan Women's University |
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Principal Investigator |
ロビンソン ピーター 日本女子大学, 文学部, 准教授 (30512355)
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| Project Period (FY) |
2017-04-01 – 2023-03-31
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| Keywords | Book Advertising / Print Culture |
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| Outline of Annual Research Achievements |
(1) Hosting an online Symposium, 'Advertising Print' (18th March, 2023) at which six research papers were presented followed by questions and commentary. Two papers were written and presented by the grant holder, 'Serial Fiction Trailers in the Sunday Magazine of the New York Tribune, 1900-1914', and ' Utilising Publisher Archives: A Case Study of Cambridge University Press'.
(2) Research was undertaken on the Cambridge University Press (CUP) and its use of book advertising. An initial survey of holdings for future exploration was conducted with assistance of Rosalind Grooms (CUP Archivist).
(3) A publicly-accessible database of book advertising images was launched which is being regularly updated and will be a lasting legacy of the project, and source for other scholars to use.
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| Remarks |
Two BKAS Essay Shorts prepared during the course of 2022/2023 were published in May, 2023: 'Advertising and Serial Fiction' and 'Advertising Asia-related books in the Times Literary Supplement'.
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Research Products
(8 results)
