2012 Fiscal Year Final Research Report
A study for testing the psychological factors andfunctions to promote environmentally conscious behavior
| Project/Area Number |
22653073
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| Research Category |
Grant-in-Aid for Challenging Exploratory Research
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| Allocation Type | Single-year Grants |
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| Research Field |
Social psychology
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| Research Institution | Fukuoka University of Education |
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Principal Investigator |
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| Project Period (FY) |
2010 – 2012
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| Keywords | 環境問題 |
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| Research Abstract |
An analysis of the emotions related to the concept of mottainai revealed a five-factor solution, based on the differences in prerequisites for its occurrence. These factors were “wasting a resource”, “not displaying value or worth”, “missing a chance of reuse/recycle”, “not collecting on an investment”, and “wasting money”. Results showed that mottainai emotions often motivated individuals to be careful not to feel mottainai again in similar situations. The factors “wasting a resource” and “missing a chance of reuse/recycle” positively predicted environmentally conscious behavior.
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