2013 Fiscal Year Final Research Report
An Empirical Study on Core Capacity Building of Local Companies and the Creation of Service Innovation
| Project/Area Number |
23730335
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Business administration
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| Research Institution | Hokkaido University |
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Principal Investigator |
UCHIDA Junichi 北海道大学, 観光学高等研究センター, 准教授 (40344527)
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| Project Period (FY) |
2011 – 2013
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| Keywords | 地域企業 / サービス・マーケティング / サービス・イノベーション / 地域ブランド / コア資源 / ネットワーク |
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| Research Abstract |
DMC and DMO is an intermediate actors with the know-how of management to oversee the power of some actors existing in tourist destination. However, these organizations do not have the perspective to improve service levels and service quality in the region.
The tourist destination innovation theory is the fusion theory of the micro perspective and macro perspective. This study has been claimed to be effective for innovation of micro-macro-linkage framework of "regional service profit chain" by some experimental study.
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