Research on rapid retail growth and the organizational process

2015 Fiscal Year Final Research Report

• Project/Area Number: 24243050
• Research Category: Grant-in-Aid for Scientific Research (A)
• Allocation Type: Single-year Grants
• Section: 一般
• Research Field: Commerce
• Research Institution: Kobe University
• Principal Investigator: Chieko Minami 神戸大学, 経営学研究科, 教授 (90254234)
• Co-Investigator(Kenkyū-buntansha): TAKASHIMA Katsuyoshi 神戸大学, 大学院経営学研究科, 教授 (30197090) ; HIRANO Mitsutoshi 神戸大学, 大学院経営学研究科, 教授 (10346281) ; MATSUO Makoto 北海道大学, 大学院経済学研究科, 教授 (20268593) ; SAKAGAWA Yuji 北海道大学, 大学院経済学研究科, 准教授 (40301965) ; KONDO Kimihiko 小樽商科大学, 大学院商学研究科, 教授 (10205552) ; INOGUCHI Junji 小樽商科大学, 大学院商学研究科, 准教授 (40405486) ; KIM Woonho 日本大学, 商学部, 准教授 (10410383) ; NISHIOKA Kenichi 関西大学, 商学部, 准教授 (40553897) ; MORIMURA Fumikazu 神戸大学, 大学院経営学研究科, 准教授 (80582527)
• Project Period (FY): 2012-04-01 – 2016-03-31
• Keywords: マーケティング / 流通 / 経営組織 / 国際経営

Outline of Final Research Achievements

This study aims to clarify the organizational development process to support rapid growth in retail sectors. Theoretically, there are two types of growth strategies for retailers: a top-down centralized strategy based on economies of scale and an organizational learning strategy conducted by decentralized organizations. A survey and multiple case studies on the domestic and overseas retail sectors were employed. The case studies showed rapid growth through top management initiative. The empirical study revealed the positive effects of retailers’ “innovation orientation” on the growth of sales and profit and those of “information system integration” on profit, and the negative effects of standardized strategies in regions on the growth of sales and profit. In addition, the effects of merchandising strategies and buyer behaviour on operational improvement were examined. The study contributes to the field by examining the determinants of growth specific to retail companies.

Free Research Field

マーケティング