2014 Fiscal Year Final Research Report
Research on mass media effet for user bahavior
| Project/Area Number |
24530331
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Economic policy
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| Research Institution | Konan University (2013-2014)
Kinki University (2012) |
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Principal Investigator |
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| Project Period (FY) |
2012-04-01 – 2015-03-31
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| Keywords | メディア / 情報 / 流動性 / 個人投資家 / クラウド |
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| Outline of Final Research Achievements |
In this research, we focus on TV information, which is relatively few previous researches, and examine how media coverage affects the stock market from the viewpoint of economics. More concretely, we find that TV information surely affect on liquidity, percentage change of stock price and turnover ratio of trading. In addition, we survey previous researches and show that the mass media have played a great role in readers' (or viewers') behavior. For example, the appearance of new media affects the speed of information distributiion. Mass media coverage including newspaper, magazine and radio also has affected the politicians' and voter's behavior.
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| Free Research Field |
産業組織論
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