TECHNOLOGY MANAGEMENT FOR VALUE CREATION:THEORETICAL AND EMPIRICAL RESEARCH ON SUBJECTIVE VALUE

2015 Fiscal Year Final Research Report

• Project/Area Number: 24530453
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Business administration
• Research Institution: Hitotsubashi University
• Principal Investigator: NOBEOKA Kentaro 一橋大学, 大学院商学研究科, 教授 (90263409)
• Project Period (FY): 2012-04-01 – 2016-03-31
• Keywords: 価値づくり / 統合的価値 / 意味的価値 / アート思考 / デザインエンジニアリング / ソリューション価値

Outline of Final Research Achievements

This research has developed a framework, which discusses value creation as "integral value," composed of both "functional value" and "non-functional value," and has provided some evidences supporting the framework. For both industry products and consumer products, effective models for value creation have been proposed. For industry products, creation of solution value, which proposes profit increase to customer firms, is critical. For consumer products, integrated value with excellent functions, usability, design, and so on is demanded by customers. This research has found out these evidences theoretically and empirically, using theory building, case studies (Dyson, Sony, Sysmex, Yokogawa, Mazda, Apple, etc.), and questionnaire survey (197 industry product firms). This research has been able to suggest implications in terms of the importance of integrated value and management strategy to create such value.

Free Research Field

経営学