2016 Fiscal Year Final Research Report
An empirical study on a typology of repeat visitors
| Project/Area Number |
26360089
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Tourism Studies
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| Research Institution | Kyushu Sangyo University |
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Principal Investigator |
Okata Yuko 九州産業大学, 商学部, 准教授 (30390313)
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| Project Period (FY) |
2014-04-01 – 2017-03-31
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| Keywords | リピーター / 観光地 / マーケティング / 観光行動 / 旅行動機 |
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| Outline of Final Research Achievements |
This study reports on an empirical study of the psychological and behavioral characteristics of repeat visitors to a certain travel destination. Three motivational factors driving repeat visit behavior are identified: Emotion, Function, and Change and Compensation. Based on motivational differences, repeat visitors are typologized into four groups: Fan, Habit, Regret, and Low-involvement. Especially, Fan type repeat visitors shows unique travel characteristics. Implications of the study for destination marketing are also discussed.
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| Free Research Field |
観光学
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