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Analysis on Consumer Preference for Food Safety Using Internet Experimental Auction

Research Project

Project/Area Number 14360128
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypeSingle-year Grants
Section一般
Research Field Agro-economics
Research InstitutionChiba University

Principal Investigator

MATSUDA Tomoyoshi  Chiba Univ., Grad.Sch.of Sci.and Tech., Professor, 大学院・自然科学研究科, 教授 (70159151)

Co-Investigator(Kenkyū-buntansha) IIJIMA Junichi  Tokyo Inst.of Tech., Grad.Sch.of Decision Sci.and Tech., Professor, 大学院・社会理工学研究科, 教授 (80151223)
SAWADA Manabu  Obihiro Univ.of Agric.and Vet.Medicine, Sch.of Agric., Professor, 畜産学部, 教授 (60142791)
KURIHARA Shinichi  Chiba Univ., Fac.of Horticulture, Associate Professor, 園芸学部, 助教授 (80292671)
MARUYAMA Atsushi  Chiba Univ., Fac.of Horticulture, Lecturer, 園芸学部, 講師 (90292672)
Project Period (FY) 2002 – 2004
Project Status Completed (Fiscal Year 2004)
Budget Amount *help
¥4,400,000 (Direct Cost: ¥4,400,000)
Fiscal Year 2004: ¥1,000,000 (Direct Cost: ¥1,000,000)
Fiscal Year 2003: ¥1,500,000 (Direct Cost: ¥1,500,000)
Fiscal Year 2002: ¥1,900,000 (Direct Cost: ¥1,900,000)
KeywordsExperimental Auction / Food Safety / Second Price Auction / salmonella / Eggs / Willingness-to-pay / 支払意志額 / ビッカリーオークション
Research Abstract

This research develops an internet-auction system stable and easy to use and analyze the preference on food safety using data collected with the system. Internet auction is a necessary and proper tool to collect large scale data set for experimental economic studies.
We selected eggs with the highly lessened rate of contamination of salmonella as a goods auctioned. Information related to food-born illness caused with salmonella is provided to examinees to examine the effect of such information on their bids at the end of half of the repeated auction. All of information and explanation is put in our web server, and each examinee can immediately know and use the bid information of the previous auction. Examinees are recruited at several campuses of Chiba, Utsunomiya and Obihiro Universities.
Our system is designed to perform the general auction "M-units Nth-price" and to rebuild itself easily by only changing several parameters and slide files. User-interface of a final model is modified to overcome the problems caused by a prototype, and the capacity of server computer also improved to moderate the busyness of access in biding. The improvement is, however, not plenty, thus it is remained for our future work.
The significant determinants of biding price are as follows : gender, subjective risk assessment of salmonella and the price of eggs usually bought. Those results are consistent past studies. We also find that the bid information affects significantly to the next biding behavior and that personal characteristics of examinees do not explain well the variance of bids as auctions are run repeatedly. We can infer that internet auction is useful and valid as a generator of auction in general since biases cased by the interdependency of examinees and by examiners are not observed obviously.

Report

(4 results)
  • 2004 Annual Research Report   Final Research Report Summary
  • 2003 Annual Research Report
  • 2002 Annual Research Report
  • Research Products

    (3 results)

All 2004

All Journal Article (3 results)

  • [Journal Article] ネットワーク型競り実験による安全な食品に対する支払意志額の計測-サルモネラ・フリー鶏卵のケース-2004

    • Author(s)
      丸山敦史, 栗原伸一, 松田友義, 児玉剛史, 澤田学
    • Journal Title

      『農業経済研究』別冊 2004年度 日本農業経済学会論文集

      Pages: 187-192

    • NAID

      10029870884

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Journal Article] Measuring Willingness to Pay for Safer Food Products Using Network Type of Experimental Auction : A Case of Salmonella-free Eggs(in Japanese)2004

    • Author(s)
      Atsushi Maruyama, Shinichi Kurihara, Tomoyoshi Matsuda, Yoshifumi Kodama, Manabu Sawada
    • Journal Title

      Journal of Rural Economics, Special Issue

      Pages: 187-192

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Journal Article] ネットワーク型競り実験による安全な食品に対する支払意志額の計測-サルモネラ・フリー鶏卵のケース-2004

    • Author(s)
      丸山敦史, 栗原伸一, 松田友義, 児玉剛史, 澤田学
    • Journal Title

      農業経済研究(別冊 2004年度 日本農業経済学会論文集)

      Pages: 187-192

    • NAID

      10029870884

    • Related Report
      2004 Annual Research Report

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Published: 2002-04-01   Modified: 2016-04-21  

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