| Project/Area Number |
16K16541
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Sports science
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| Research Institution | Niigata University of Health and Welfare |
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Principal Investigator |
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| Project Period (FY) |
2016-04-01 – 2018-03-31
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| Project Status |
Completed (Fiscal Year 2017)
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| Budget Amount *help |
¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
Fiscal Year 2017: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2016: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
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| Keywords | イノベーション / Ｊリーグ / プロスポーツ経営 / 地域スポーツ経営 / 収益性 / 公共性 / プロスポーツ / ジレンマ / スポーツ経営 / 地域社会 / 地域スポーツ / Jリーグ / ローカライズ戦略 / 地域イノベーション |
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| Outline of Final Research Achievements |
The findings in this study are as follows. First, J-league (Japan Professional Football League) can force football clubs to prioritize the quality standard set by the league over the cultural traits and marketing environments of their “hometowns.” Second, new ideas for business expansion in some clubs tend to be from the perspective of profitability and advertising value rather than problem solving in the community. Considering the theories of innovation dilemma, the findings in this study imply that rational decision-making to grow their business can increase the business risk for these clubs.
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