2023 Fiscal Year Final Research Report

Developing Theory of Organizing based on the Ethnomethodological Concept of Reflexivity

Research Project

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Project/Area Number	20H01531
Research Category	Grant-in-Aid for Scientific Research (B)
Allocation Type	Single-year Grants
Section	一般
Review Section	Basic Section 07080:Business administration-related
Research Institution	Kyoto University
Principal Investigator	Yamauchi Yutaka 京都大学, 経営管理研究部, 教授 (50596252)
Co-Investigator(Kenkyū-buntansha)	佐藤那央京都大学, 経営管理研究部, 特定講師 (10850828) 平本毅京都府立大学, 文学部, 准教授 (30469184)
Project Period (FY)	2020-04-01 – 2024-03-31
Keywords	組織化 / 相互反映性 / 再帰性 / サービスエンカウンター / エスノメソドロジー / 会話分析 / 身体性 / 価値づけ
Outline of Final Research Achievements	This research project addressed the issue of “reflexivity” in the theory of organizing. The subject that organizes the situation is reflexively organized. Using ethnomethodology and conversation analysis based on video data, we studied three cases: First, we analyzed how customers’ bodies are objectified in apparel stores. Second, we analyzed how in a restaurant in France, a customer tasting a glass of wine in front of a sommelier and other customers at the table is also evaluated. Third, we studied how in a cocktail bar, a customer and a bartender orient to equivocality of the order specification and negotiate the skills of each other. Based on these empirical analyses, we also developed a renewed theory of reflexive organizing, drawing on psychoanalytical notion of desire in which the subject is implicated in the scene that s/he is seeing and aesthetics for which judgement is reflexively auto-telic, i.e., aiming for itself rather than something else.
Free Research Field	組織論
Academic Significance and Societal Importance of the Research Achievements	再帰性・相互反映性は、組織論の中では議論されてきているものの、経験的な分析はほとんど見られず、本研究が提示した経験的分析とその方法論的示唆は大きい。例えば、身体が客体化されるにあたって段階を踏むプロセス、主体が客体を評価するにあたっての複数の空間の創造は、相互反映性が予想外に複雑で動的な現象であることを示している。相互反映性の理論を、精神分析や美学の理論にもとづいて革新したことは、組織化という理論的な文脈から、新しい価値創造という実践に向けた研究の発展の道筋をつけたという意味で意義が大きい。