2016 Fiscal Year Final Research Report
EXPANDING SUBCULTURE CONTENT TRANSACTIONS: TRANSACTION COST ANALYSIS OF ANIMATION, GAMES, AND MUSIC
| Project/Area Number |
26380472
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (C)
|
| Allocation Type | Multi-year Fund |
|---|
| Section | 一般 |
|---|
| Research Field |
Management
|
|---|
| Research Institution | Chiba Institute of Technology |
|---|
Principal Investigator |
TOYAMA Masao 千葉工業大学, 社会システム科学部, 教授 (90306390)
|
|---|
| Project Period (FY) |
2014-04-01 – 2017-03-31
|
| Keywords | 取引コスト / コンテンツ / サブカルチャー |
|---|
| Outline of Final Research Achievements |
Transforming content into show business contributes to the expansion of the content market. However, as show business is an intangible service, both production and consumption happen simultaneously, which raises transaction costs. On the other hand, simultaneous production and consumption increases inbound and smooth cashless settlement lowers transaction costs.
|
| Free Research Field |
経営学
|
